Why you Can't Ignore Smartphone's Anymore
It’s no surprise that smart phone use is on the up and up. We spend nearly 40% of our internet time on our mobile devices so it’s becoming increasingly important to ensure your entire website is mobile friendly.
The best way to make your site mobile friendly is to have a responsive website. Responsive websites automatically adapt and respond to the device viewing them, automatically altering the layout to the most appropriate. Basically you can have one website on many devices. It is best practice to ensure your entire website is mobile friendly rather than having just a few pages converted. There is nothing worse than navigating around a "mobile friendly website" and only having limited access.
Responsive websites ensure a great user experience regardless of device. No more zooming in to click that link; or waiting for unnecessary graphics to load. A responsive website automatically displays content in the optimum manner for the users device be it a desktop, laptop, smartphone or tablet.
Responsive websites mean your entire website is mobile friendly; this includes your shopping cart, content pages and any special features that have been set up. Nowadays it is essential that all pages are mobile friendly and accessible. Responsive websites automatically adapt and respond to the device regardless of how old or new it is.
A big competitor for a responsive website is an app, although there are many apps available, 65% of shoppers prefer the mobile site to an app. If you do not have a mobile friendly website you will be at risk of losing clients or income as 30% of shoppers abandon a transaction if the experience is not optimised for mobile.
Another important point is the speed for your mobile friendly site, for every 100 million milliseconds in load time, sales decrease by 1% and 57% of mobile customers will abandon your site if they have to wait 3 seconds for the page to load.
Mobile internet usage across the world is rapidly taking over from browsing on desktops and laptops; nowadays it is critically important to have a responsive website. Like mobiles are replacing landlines, mobile devices are quickly replacing PC's and Laptops. 47% of users prefer mobile because it is “easy to use” and “constantly with them”
Posted By chantelle on Tuesday 18th March 2014 @ 14:27:54
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